Some Stories

How I came up with my pricing stradegy over the past 15 years or so.  They should give you some insite into my pricing and buying methods.

 Hockey Guy Cards
First story.  It was about 1988, I was selling old baseball cards full time.  I guy in his 30's walked in to a real small show I was doing, with an 800 count box of cards and asked if I was buying old baseball.  I said sure and asked what he had.  The box was full of 67-69 Topps in Ex/Mt to nm/mt condition.  He had pulled all the stars and placed them in the front of the box.  Beckett on the stars was about $300 dollars.  We did a little negotiating and he decided to keep the Bench (about $100 at the time) rookie and I gave him $80.  I had a lot of customers for commons at the time and figured I'd make my money on the commons.  Well the show got slow and I decided to go through the box and see what I had bought hoping maybe he had a few 67 high numbers or something exciting.  In the box I found 2 Ryan RC and a Jackson RC total Beckett on everthing was closer to $1500 at the time.  I felt pretty bad about
ripping the guy off.  No really I did.  If I had gone through the box at the time I would have offered him more.  So anyway,  later that night I went to the bar with a couple other dealers.  The guy who sold me the cards was there.  He was laughing and drinking with his buddies about how he had just sold some idiot (his term) a bunch of baseball cards for $80.  The lesson I learned was money has value, everything else is relative, he thought $80 was ripping me off, just give people a price they're happy with and you can live with, otherwise pass on the deal. 

Second story was later that same year at a big show with lots of autograph guests.  This older couple comes up to me and wants to know if I buy older autographed baseballs.  I said not usually but if it was interesting I might, and I'd like to take a look at it anyway.  They pulled out a beat up, almost black, little league baseball that looked like a dog had owned it for the last 30 years.  Barely legible, and I mean barely, was a faint outline of a Duke Snider autograph.  They told me this ball had been aquired by his mother in Brooklyn in the 50's and wanted to know what it was worth (By the way Duke Snider was appearing at the show and signing autographs for $8).  I sent
them away with out a quote, because I didn't have the heart to tell them it was worth maybe a buck or two if that.  Well they came back by later and asked if I was still interested in the ball.  I said "not really, it's not the kind of thing I usually sell", but asked if they had gotten a price on it.  They said nobody had known much about it and didn't have a good price for it.  I had to ask at that point what they wanted for it.  The response was, "We wouldn't sell it for less than $3000."  I pointed out to them that Duke was signing for $8 at the show and anyone could get his autograph on a new white offical ball for about $13.  They said I was a crook like everyone else there and
we didn't know anything about real value and stormed off.  Lesson number two, things are worth what someone will pay for them, if it's worth more than that to you, for whatever reason, keep it. 

Third Story happened a couple years ago.  A guy came up to my table looking to sell a bunch of 96-97 BAP's.  Nothing special just a bunch of commons about $200 in beckett.  I'd mark the cards at $100 and discount 20-25% off that, plus they'd sit around for a long time waiting for a buyer.  He wouldn't give me a price he wanted, In fact damn near refused.  I just sensed this was going to be a tough negotiation, with hurt feelings and accusations of rip offs, and there was no way I was going to get those cards at close to the .50 a card I would need to break even.  So, I sent him away.  He was a little upset I wouldn't even quote him (see #7 on my T's and C's) but I just didn't feel it was worth the effort.  A short time later a regular customer stopped by.  He had about $400 in beckett in decent new star cards.  I asked him what he wanted.  He said $80.  I paid him.  He said thanks a lot.  Lesson learned, pass on the bad deals because there's always a decent one around the corner. 

So if you've read this far tell me which was your favorite story and I'll give you an extra 15% off.

Paul

 
Home Page | Cards By Player | Cards By Year | Sharks Cards | Want Lists | Auctions and Events | Links | Mailing List
 
To contact the Hockey Guy:
Email:The Hockey Guy